Midichi (Kwame Sarpong Asafu-Adjaye) is a Ghanaian artist, designer, and entrepreneur whose work bridges creativity, culture, and business. His practice blends bold visual storytelling with refined design, producing artworks and merchandise that resonate with audiences worldwide.

He describes himself as an “Advanced Contemporary Artist”—a term he coined to capture his balance of traditional techniques with modern tools like the internet and AI. His style draws from both preppy and hip-hop aesthetics, resulting in pieces that are simple, elegant, and culturally dynamic.

Midichi is also the creator of Flowers of Grace, a limited series designed to honor people while they are alive, reflecting his belief in celebrating others in the present. Beyond his studio, he is expanding into international markets, with plans for projects in cities like Tokyo, and exploring collaborations with galleries and luxury real estate spaces.

Driven by a passion for pushing artistic boundaries and building meaningful connections, Midichi continues to shape a vision that merges art with lifestyle, making his work accessible, innovative, and timeless.